A little about me.

My name is Roanna and I am passionate about improving the lives of real people like you and me through user experience design. I was exposed to UI/UX when I was a student in UC Berkeley, and that was when I first saw how thoughtful user-backed design can make or break the success of an idea or product.

During my time in digital marketing, I optimized campaigns for B2B and B2C organizations based on the analysis of customer journeys. In my most recent experience at Ministry Brands, my greatest contribution was leading the UI/UX refresh for our background screening product that has an annual revenue of $13 million.